MARKETING MONOGRAPH: Understanding Financial Literacy Levels in India
(June, 2008)
The standard of financial literacy in the Indian retail investor base is one important determinant of the financial behaviour and financial preferences of retail finance customers. In this brief we discuss a possible approach for considering this issue and present some of the headline findings from the Invest India Income and Savings Survey 2007 on a variety of financial literacy indicators that were measured in the survey.
