MARKETING MONOGRAPH: Market Scoping for Mutual Funds in India
(June, 2008)
The retail mutual fund investor base is quite small at an estimated 5.3 million individual investors in 2007. A major explanation for this is low awareness levels of mutual fund investment opportunities in the retail investor base more generally. Take-up rates of mutual fund investments among the aware investor population are encouragingly high and if other investors with similar financial profiles to mutual fund investors were aware of mutual fund opportunities the size of the existing mutual fund investor base presently might be three times higher.
